Press Releases

Batesville’s LifeStories Medallion and LifeView Panel Collections Take Personalization and Memorialization to a New Level

 

 
Exclusive Offerings Create Added Value for Families and New Revenue Opportunities for Funeral Homes
 
BATESVILLE, IN – October 22, 2009 - Batesville Casket Company, the leader in the funeral service industry, will showcase its latest innovation in casket personalization and memorialization at the National Funeral Directors Association conference in Boston, MA next week. The company’s exclusive, patent-pending LifeStories™ Medallion and LifeView™ Panel collections will be introduced to funeral directors for the first time in Batesville’s booth at NFDA.
 
“Through extensive research, we know that when making a casket selection, families place a great deal of importance on the casket’s features,” said Jason Burlage, Batesville’s Director of Global Product Leadership. “More importantly, our research has shown that features help connect the casket to the service and pay tribute to the loved one, which dramatically enhances the family’s perceived value of the casket and improves their overall satisfaction with the funeral experience.”
 
LifeStories Medallions – Every life tells a story
The LifeStories Medallion collection combines a sophisticated casket personalization feature with the added element of memorialization to create a lasting tribute to the loved one. Bronze-finished display medallions, featuring themes of spirituality, family and service, are displayed in the lid of the casket, allowing funeral directors to help families “tell the story” and provide an elegant expression of the spirit and personality of the loved one. Unique in the funeral industry, these artfully-inspired medallions serve as a visual eulogy during the service. Each casket is designed to accommodate three medallions, selected by the family from a group of 16 designs.
 
As a complement to the display medallions, smaller memento-sized medallions, crafted from solid bronze, offer families and friends a tangible link to a loved one after the funeral service. More than a ceremonial tribute, LifeStories Keepsake Medallions, engraved with the loved one’s name and personal information, can be shared with family and friends as a lasting memorial of a life well lived. Two engravable solid wood LifeStories Medallion Cases are available for a more formal home display.
 
The LifeStories collection includes seven new caskets in a variety of styles, materials and price points, allowing funeral directors to offer this new level of personalization to a broad array of families. Contemporary design innovations include new consumer-tested finishes, a new interior fabric, new hardware styles and Batesville’s first ever round urn profile in 18 gauge steel. LifeStories is a complete system solution that can increase family satisfaction by creating a stronger connection to the service, while generating additional revenues to enhance a funeral home’s profitability.
 
LifeView Panel – the casket becomes the canvas
For years, families have used memory tables and photo displays as a way to personalize the funeral service and tell the story of an individual’s lifetime. Batesville takes this simple, yet highly personal concept to a new level with its LifeView Panel collection of caskets. With the new LifeView Panel, the casket becomes the canvas for telling a life story, using the family’s own photos and memorabilia. Located in the lid of the casket, this patent-pending cap panel system is designed with special pleats   to accommodate standard size photos or similarly-sized personal items to create a truly meaningful tribute.
 
 Batesville’s new LifeView Panel feature is available in a select grouping of five new caskets, with new finish colors and hardware designs that appeal to the preferences of today’s consumers. LifeView Panel caskets offer added value with Batesville’s exclusive MemorySafe® drawer and contemporary Charpente® interior system.
 
LifeStories Medallions and the LifeView Panel are an integral part of Batesville’s comprehensive approach to personalization and memorialization. This multi-tiered approach, including the new LifeView Panel, LifeSymbols® Designs and LifeStories Medallions, is unmatched in the funeral industry. 
 
                                               
 
ABOUT BATESVILLE                                                                                                                                   
 
Batesville Casket Company (www.Batesville.com) is a leader in the North American death care industry through the sale of funeral services products, including burial caskets, cremation caskets, containers and urns, selection room display fixturing, technology solutions, and other personalization and memorialization products. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love. Our history of manufacturing excellence, product innovation, superior customer service and reliable delivery has helped us become – and remain – a market leader.
 
 
For additional information contact:
Teresa M. Gyulafia
Director - Brand & Marketing Communications
812.931.5084
 
© 2009 Batesville Services, Inc.