Press Releases
Batesville Casket Company's New Offerings Respond to Consumer Trend for Customization
Desire for Personalized Funerals Continues to Drive Development Efforts
Batesville, IN, October 15, 2007 - Batesville Casket Company, the funeral service operating unit of Hillenbrand Industries (HB) announced that the company featured a number of new products at the National Funeral Directors Association's (NFDA) convention, which took place October 8-10 in Las Vegas, Nevada.
Throughout the convention display, Batesville showcased new products and features that give families more choices for creating personalized funeral experiences. Products featured include:
ABOUT HILLENBRAND INDUSTRIES, INC.
Hillenbrand Industries is organized into two operating companies serving the funeral service and health care industries.
Batesville Casket Company is a leader in the North American death care industry through the sale of funeral services products, including burial caskets, cremation caskets, containers and urns, selection room display fixturing and other personalization and memorialization products.
Batesville Casket Company...helping families honor the lives of those they love.
Throughout the convention display, Batesville showcased new products and features that give families more choices for creating personalized funeral experiences. Products featured include:
- Two new bronze caskets, the Ivory Rose and the Sapphire, have been released. Each model offers interchangeable LifeSymbols® designs on the corners and Batesville's patented MemorySafe® drawer for holding memorabilia and keepsakes.
- For the environmentally-conscious consumer, Batesville has introduced two new veneer caskets, the Natural Cherry and the Dalton Select. Like all caskets in the New Classics veneer line, they feature Batesville's proprietary one-piece cap and patented Werzalit® molded wood technology.
- Several new cremation urn styles, including models that incorporate photographs, timepieces and stained glass, have been launched by the Options by Batesville team. These new designs include both full-size and smaller keepsakes versions and are featured in the newly-released Options Cremation Products Catalog.
- Several new interchangeable casket corner designs that reflect a loved one's spirituality or branch of service have been unveiled. These themed LifeSymbols® designs can be added to a growing number of caskets in the Batesville line, further individualizing the product to the life of the deceased.
- Cremation products developed in collaboration with Nambé Mills, Inc. are also being showcased. These urns and cremation jewelry feature the contemporary trademark design of Nambé sculptures - many of which reside in museums and exhibits worldwide.
ABOUT HILLENBRAND INDUSTRIES, INC.
Hillenbrand Industries is organized into two operating companies serving the funeral service and health care industries.
Batesville Casket Company is a leader in the North American death care industry through the sale of funeral services products, including burial caskets, cremation caskets, containers and urns, selection room display fixturing and other personalization and memorialization products.
Batesville Casket Company...helping families honor the lives of those they love.